Se debe invertir en las ideas de la gente y no copiarlas porque son ya ideas perfeccionadas, bien estudiadas y con una visión muy clara.
Mucha gente con dinero tiende a copiar lo que hacen otros sin haber realizado ningún estudio del mercado ni haber pasado por una formación, me explico . Hay gente que por ver que una tienda de alimentación funciona lo próximo que hacen es abrir sus propias tiendas de alimentación y el resultado final suele ser en la mayoría de los casos el quiebre .
Por qué ocurre ??? Porque jamás podemos copiar la visión de nadie , podemos copiar el concepto pero no la visión.
Hablemos del Burger King ; el Burger King ha invertido dinero y años en perfeccionar sus productos, marketing , publicidad etc.. Si quisiéramos copiar a Burger King, jamás lo lograríamos , ni el éxito que ya tienen ni el sabor del famoso whooper Burger .
Qué debemos hacer en estos casos ????
Por muy caro que parezca, una franquicia es la mejor solución, comprando una franquicia estamos invirtiendo en la idea de Burger King
No obstante si queremos copiar una idea de negocio ésta debe ser una versión mejorada de la original.
Por lo cual, antes de copiar una idea, debes identificar que ésta sea una buena oportunidad de negocio, fijándote en estos elementos:
Mercado con alta demanda y en el que hay todavía muy pocas empresas ofreciendo el producto o servicio. Un mercado que está todavía por explorar y del que puedes obtener alta rentabilidad.
Barreras de entrada. Hay mercados donde la entrada de nuevos competidores es muy difícil por la gran inversión que requiere el negocio. Detecta e identifica negocios donde la entrada no sea muy complicada ni requiera una inversión monetaria excesiva.
Ineficiencias en cuanto al nivel de oferta existente se refiere. En mercados donde no hay excesiva competencia, suele existir un gran potencial de mejora. Aprovecha la oportunidad e invierte recursos en la mejora de procesos y del producto final, posicionándote sobre el resto de empresas del sector.
copiar una idea de negocio no es tan simple como parece, debes adaptarla al mercado en el que actuarás, y tener en cuenta el público objetivo que posiblemente consuma tu producto o servicio. Si pasas por alto esos dos elementos, por muy buena que sea la idea original, tu copia estará condenada al fracaso.
Lo importante es que veas potencial en una idea y seas inteligente y astuto a la hora de adaptarla.
LA IDEA NO ES COPIAR SI NO TOMAR EJEMPLO, PORQUE DE BEMOS APRENDER DE LAS COSAS BUENAS PARA QUE HAYA PROGRESO , MI OPINIÓN .
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